Our Story

I trained as a social researcher with 10 years' experience working in the Higher Education sector, until I REBELLED and set up Nifty. I’m on a mission to help 1 million academics and leaders connect more deeply with their audience through visual storytelling.

When I’m not wielding pens to create the perfect visual story, I’m walking our Head of Barketing Reuben, reading obscure fantasy novels or watching NBA basketball (sometimes at the same time).

I am a process loving, spreadsheet queen who has been managing projects and honing my organisation skills since leaving University. I have found a wonderful home to unleash my colour coordinating and system driven ways for the good of our Nifty clients.

When I am not working on a new process you'll find me walking Cassie (Head of Barket Research), riding my horse Maya through the country side, at a Hitt Class or running around a netball court (GD of course) - I like to keep on the move you might have guessed. If I want a ‘me’ day, you’ll find me at the Spa with a mocktail Pornstar Martini or having lazy day cuddles with my son Harry.

I've been sharpening my drawing skills all my life, from studying product design, working as a brand designer and illustrator, I've found my way to Nifty Fox where I can put it all to good use.

When I need to take a break from drawing, I refill my creative tank by taking long walks through Sheffield's peaceful woodland trails - usually with a GameBoy in my pocket.

I've spent the last 4 years working on animation and motion design across the private, public and health sectors. I’m a visual chameleon who loves hopping from sleek shapes to emotive characters - but above all, I love to tell stories that help people through visuals that move!

I’ve recently started to replay the videogames of my youth and have gained a (healthy) obsession with Pokemon. You can usually find me hunting for the next rare card on my wishlist.

As a visual communicator through and through I love blending my multi-disciplinary background over a variety of projects, whether printed, digital, static or motion. I love getting to the core of a problem or opportunity and developing a super punchy visual impact!

I am a big fan of board game nights with my friends and family - can't go wrong with Settlers of Catan! Love gigs, pub outings, and always chill days at home whipping up some tasty food and reading away with a record on.

Having spent the last 10+ years of my creative career designing and illustrating for charities and the public sector, I have developed a strong desire and varied skillset to engage and educate people through the medium of illustration.

My specialty is blending logic and emotion by creating and presenting expressive characters alongside facts and data to inspire empathy, empower and motivate audiences of all ages.

In my downtime, I enjoy reading, being around animals and nature, and trips back home to Scotland.

Bio coming soon...

With over 30 years of experience under my belt, I'm an admin avenger extraordinaire! I thrive on keeping things organised and ensuring a smooth ride for everyone involved. As part of the nifty fox gang its my mission that our clients get a seamless experience. 

Outside the office, you'll find me adventuring with my two sons, Finnan and Oscar, and our beloved dogs, Zola and Baloo. We love exploring the great outdoors on family walks. When I'm not out with the whole crew, I enjoy curling up with a good book or hitting the gym to stay active (it helps balance out my love for chocolate fudge cake!)

My key skills that I bring to the team are: motivational cuddles; keep fit walks; not-at-all-annoying jumping on laps; and stealing lunches from desks.

I’m secretly in love with Cassie, but don’t tell her that…

Since Emmett adopted me in 2022, I’ve been living a life of luxury. What could be better than a ball in every room (even if my parents slip on them all the time)?

I only wake up for food or fetch.

You can usually find me stomping my feet for Laura D to fetch me my bone (I of course couldn’t possibly pick it up myself) or waiting patiently for my walk. I like to make sure I am at the heel of Laura's feet at all times.

My alter ego is Lady Cassington, I don’t know where that name would stem from.