Infographics

What are infographics?

Infographics help you get more eyes on your work by presenting key points in a one page visual story that’s absorbed by audiences in 2 minutes or less.

Infographics are for you if you need to:

Engage decision-makers quickly to create routes to impact.

Simplify complexity (and lengthy reports!) to make your work understandable and engaging for lay audiences.

Stand out from the crowd by highlighting key case studies or real-life stories that demonstrate the impact of your work in an emotive way.

Why they work?

Research from Search Logistics has found that:

Infographics are 30x more likely to be read that an article.
Drive to read articles increases by 80% if an infographic or visual abstract is included.
Social media posts that include infographics have up to 65% higher engagement.
Presentations with infographics are 43% more persuasive than those without.
Infographics used within your research even boost participation in surveys by 85%.

An illustration in quarters showing why infographics work

Nifty impact

We’ve created infographics explaining the public health changes in Yorkshire complimented by Professor Chris Whitty; helped to embed positive research culture across multiple universities internationally with our visualisations; and even explored what politics would be if it were an animal!

We love them so much, that we’ve taught over 2000 budding visual communicators on how to make them through our flagship course Infotopia.

We’re over the moon! Final infographic is breath taking and convey key messages in such a compelling and powerful way.

Lucas Palumbo, King’s College London

We absolutely love our infographic! It fits perfectly to the brief and takes account of our requests throughout the feedback process. The image is fun, vibrant and detailed. It's perfect for our purpose. The process of submitting a request and speaking with Laura was straightforward and informative. Chris was responsive, listened carefully to our feedback, and produced an absolutely wonderful image. The final product will transform the space in which we're using it.

Beth Russell, University of Warwick

Nifty fox met all proposed deadlines. The process was well structured and enabling. The suggested narrative summed up the project really well and the designers crafted a range of such brilliant ideas for visuals that it was really difficult to pick a preferred one. The final result is wonderful and engaging for all lay and informed audiences. This piece of work will be really important for our dissemination and further research and related funding applications - thank you!

Dr Alison Rodriguez, University of Leeds