What is project identity?

Does your research project or work need a recognisable identity to resonate with audiences?

Our project identity packages are for you. Project identity covers the vision, mission and aims of you work, and how that is articulated through your copy, visual assets, and website so it appeals to your chosen audience.

Why project identity works?

  • Helps your research or work project feel unified, professional and stand out in a saturated marketplace.
  • Gives clarity and credibility to all of your communication efforts with funders, policy makers and other stakeholders.
  • Gets more eyes on your work and traction online.
An illustration in quarters showing why project identities work

How we make them at Nifty

No, we don’t just ‘make a logo’. We work with you to understand the why behind your work, and craft a compelling story that comes across in all your visual communication.

This includes naming, vision, mission, aims and values, colours, typography, visual style and YES eventually a logo too. Our foxes then translate this into a suite of visual identity assets, including a website, templates for slide decks, social media and infographics, and other communication collateral like infographics and animations.

We have an evidence-based process honed over the last 7 years to get to the heart of your story and the needs of your audience. You’ll work with our award-winning team every step of the way.

An image of a brand board and website concepts for More Than Medals

Nifty impact

We’ve worked on multiple, multi-million pound research projects to bring their work to life with a cohesive visual identity.

The most recent was More Than Medals that explored how gendered environments in sport affect sports injury. The project was endorsed by the British Academy on social media, and was adapted into a touring exhibition that influenced policy makers and decision-makers at the UK Sports Institute. As a result, the research project has received additional funding to develop a toolkit for sport leaders to create more inclusive competitive sports environments.

Project identity pricing

Our premium package for when you need a wrap around research communications service - from branding and comms planning right through to dissemination - so your message truly drives change.

Icon for our Full Comms Fox package

Full Comms Fox

  • 2 hour comms strategy session led by trained social researcher Director Laura, to define who the research seeks to infliuence, vision, mission, aims, values, tone of voice and visual style.
  • Branding package including 3 stylescapes to choose from, 3 logo versions, colours, fonts, up to 15 brand assets/illustrations, and editable templates.
  • Website design of up to 5 pages on Wix, Squarespace or Wordpress with copywriting, blog, newsletter, social media integration, and contact us form functionality.
  • Up to 3 minute animation, including script writing, storyboarding, in-house voiceover and licensed music.
  • A4 infographic with accompanying web interactive version.
  • Turnaround Time 10-12 Weeks.
  • 2 revisions at each stage included.
  • 2 hour comms strategy session led by trained social researcher Director Laura, to define who the research seeks to infliuence, vision, mission, aims, values, tone of voice and visual style.
  • Branding package including 3 stylescapes to choose from, 3 logo versions, colours, fonts, up to 15 brand assets/illustrations, and editable templates.
  • Website design of up to 5 pages on Wix, Squarespace or Wordpress with copywriting, blog, newsletter, social media integration, and contact us form functionality.
  • Up to 3 minute animation, including script writing, storyboarding, in-house voiceover and licensed music.
  • A4 infographic with accompanying web interactive version.
  • Turnaround Time 10-12 Weeks.
  • 2 revisions at each stage included.

From

£ 14,995

+VAT

Enquire

Ready to tell your story visually?