Visual Summaries
Explore the detail and keep audiences reading
What are visual summaries?
Sometimes, one pagers aren’t enough. Audiences like policy makers, funders and those in positions to drive change need the detail to make informed decisions.
But spoiler alert - very few people will read every page of a lengthy report. Or even pick it up in the first place.
Visual summaries are a great solution to giving readers the right amount of detail they need but in a visually engaging way. Usually 4-10 pages, they present findings and key takeaways succinctly and visually.
Visual summaries are for you if:
Audiences need more detail than an infographic to understand or make decisions based on your work.
You know that people won’t read the full report and need something accessible, attention grabbing and easy to read.
You have rich qualitative data (and human stories) that would help change hearts and minds.
You have an actionable toolkit that your audience could use to improve practice.
Why do visual summaries work?
- Help audiences learn FAST - we process visuals in 13 ms, versus 6 seconds for the same information presented as text (MIT 2019).
- Make research more MEMORABLE - audiences that were shown a visual summary were 65% more likely to remember the information 3 days later, than the same information presented as just text (Medina, 2018).
- Visual summaries - especially character and narrative driven ones - evoke EMOTION. This drives audiences to CARE about your work and make changes as a result (Wang, 2023).
How we make them at Nifty
Depending on the level of complexity of your project, visual summary reports range from 4-20 pages. They can take the form of:
A visual executive summary
Summarises key ideas visually in 4 pages or less.
A policy brief
A more formal, recommendation focused piece to drive policy change in 4-6 pages.
An info-comic
Ideal for lay audiences as info-comics break down complexity using characters and a visual narrative. Usually range from 6-20 pages.
A toolkit
Great for practitioner audiences who need a step by step guide to implement your ideas. Usually range from 10-20 pages.
I am delighted with the finished product. You have turned our garbled thoughts into a sleek, professional document with just the amount of white space/diagrams to make it easy to engage with the text. It has just the look and feel that we were hoping for.
Jo Voisey, Ministry of Justice
I'm very happy with our visual summary, it looks very polished, professional, and the added graphics make the entire thing more legible and friendly to the eye.
Dr Valeria Skafedi, University of Edinburgh
Really thrilled to have a suite of advocacy and engagement material on open research, that also takes into account our local context and branding. Thank-you.
Prof Laurian Williamson, University of Leicester
Visual summaries pricing
All packages include a discovery session with our chief visual wizard Laura, that goes through the project purpose, audience, key messages, measures of success, visual style and dissemination options. Make research actionable through a visual summary for policy, practitioners or participants.
Tool-Fox
- Discovery session led by Nifty Fox to determine project: audience, purpose, key messages, calls to action and measures of success
- Copy writing support - our trained copywriters take your existing words (or scrappy bullet points!) and make substantive and copy edit suggestions to influence your audience to action
- Sketch concepts for visual approach
- 5 page sample of direction chosen, including illustration, layout and typesetting
- Development of full visual summary report bespoke to your project, with original illustrations. Provided as print pdf, and accessible digital pdf with interactive hotspots for links. See page number pricing below.
- 2 revisions at each stage.
- Up to 10 pages (approx 4 pages of written content and 5 bespoke illustrations) - £2995 + VAT
- Up to 20 pages (approx 10 pages of written content approx 10 bespoke illustrations) - £4995 + VAT
- Up to 40 pages (approx 20 pages of written content and 20 bespoke illustrations) - £6995 + VAT
- Discovery session led by Nifty Fox to determine project: audience, purpose, key messages, calls to action and measures of success
- Copy writing support - our trained copywriters take your existing words (or scrappy bullet points!) and make substantive and copy edit suggestions to influence your audience to action
- Sketch concepts for visual approach
- 5 page sample of direction chosen, including illustration, layout and typesetting
- Development of full visual summary report bespoke to your project, with original illustrations. Provided as print pdf, and accessible digital pdf with interactive hotspots for links. See page number pricing below.
- 2 revisions at each stage.
- Up to 10 pages (approx 4 pages of written content and 5 bespoke illustrations) - £2995 + VAT
- Up to 20 pages (approx 10 pages of written content approx 10 bespoke illustrations) - £4995 + VAT
- Up to 40 pages (approx 20 pages of written content and 20 bespoke illustrations) - £6995 + VAT
From
£ 2995
+VAT
EnquireReady to tell your story visually?
