Addressing health inequalities with the NHS

Challenge

Health inequalities are avoidable differences in people’s health outcomes based on their background or where they live. With such a big organisation like the NHS, it’s hard for individual practitioners to know the role that they play to help address them.

Both the Ambulance Service and Allied Health Professionals got in touch with Nifty to find a way to help colleagues understand what they could do day to day to address health inequalities.

Infographic made for NHS Ambulance Service & Allied Health Practitioners

Solution

With a topic as juicy and important as differences in population health, we had to find a way to make it simple and solvable for practitioners in their everyday actions.

We worked with both teams through our discovery session to create an animation script that:

clearly explained what health inequalities are and why they are important and avoidable;
what this meant day to day for practitioners in their work;
simple things that could be done through processes, appointments and evaluation to address them.

We created two, two minute animations matching NHS brand guidelines so that time pressed NHS staff could absorb this information quickly on staff intranets, digital notice boards and social media.

We also worked with members of NHS teams to record the voiceovers, to make the animation by NHS professionals, for NHS professionals.

Result

Both animations are used across the NHS and hosted on Trust YouTube Channels to raise awareness of and improve responses to health inequalities as part of the NHS Core 20 + 5 programme. It has been circulated widely on social media too.